Built to Coach.
Show up and we build it together.
This is one-on-one style teaching. I take the time out to coach you myself, live, on your business. No pre-recorded videos to get lost in. You show up, we execute together.
Order now and pay it off in small payments. Your Zoom info and dashboard link come as soon as class goes live.
I didn't figure it out alone.
I built this business while adopting 3 babies, learning tools I had never touched, and making every mistake in the book. Nobody handed me a manual.
I paid for mentors. I paid for courses. I learned from people who had already walked the road, because it saved me time, saved me money, and saved me from mistakes I didn't know I was about to make.
Now I get to be that for you. Built to Coach is the mentorship I wish I had when I started. Live, personal, and built around YOUR business.
This is for you if…
- You're a coach, crafter, or digital educator ready to stop guessing and start executing.
- You've bought courses before but never had someone answer YOUR questions.
- You're building a business alongside real life: kids, jobs, chaos and all.
- You're a beginner, or already established and want direct access to someone who's done it.
This is an execution room.
Every class is taught live by me. You ask, I answer, and we build your pieces together while we're on the call.
A self-paced course
- Watch videos and hope it sticks.
- Get stuck and guess your way through.
- Nobody to answer your question.
- One-size-fits-all template.
- You're one of thousands.
Built to Coach
- We execute together, call by call.
- Get stuck? I'm right there.
- Direct, one-on-one style coaching from me.
- Built around YOUR business.
- 5 spots. Not 500.
Show up for yourself, every single week.
This is an execution room, so you get out what you put in. Put the time on your calendar and protect it. Show up for yourself and for your business every single week, because it is imperative that you do. That is how you execute what I'm teaching you.
You paid for results, and the only way to get them is to show up.
Your 12 weeks, week by week
Every week has two live classes. Tuesday is our Cohort Teaching Day where we build the business pieces. Thursday is our Content Day where we plan and create your content together.
Set your foundation
Claude AI + Your Business Structure
How Claude works, Cowork and tools, and getting your business set up the right way so you can get paid.
Your Content Plan
Your niche, your trends, and your first weekly content plan.
Claude Code: Build Your Own Tools
Build a live landing page and your own prompt generator, no coding background needed.
Content Confidence
Your content checklist and project prompt so posting gets easy.
Create your offer
Your Magnetic Offer + Hero Product
Get clear on what you teach, who it's for, and the one product people say yes to.
Create Your AI Twin
Build your AI twin and avatar for faster content.
Offer Stack + 5-Day Hype Project
Stack your offer and plan the 5 days of content that builds the excitement.
Animate Your AI Twin
Turn your twin into B-roll and scroll-stopping video.
Build your follow-up systems
Welcome Email Flow
The first emails new subscribers get, written and set up in your store.
Power Hooks
The first line that stops the scroll, and how to write yours.
Email Funnels
Nurture emails that turn interest into buyers.
Weekly Content Lab
The formats working right now, filled in for your brand.
Finish Your Email Flows
Abandoned cart, thank you, upsell, and win-back. We turn them all ON.
Edit Your Videos with AI
Finish and polish your videos without the usual editing apps.
ManyChat Automation
Comment a word, get the link. Trigger words and DM flows that work while you sleep.
Keyword Content
Posts built to get comments and send people into your DMs.
Sell, scale, and get funded
Live Selling
Get comfortable on live and turn viewers into buyers in real time.
Go-Live Content
Plan and promote your lives so people show up.
Social Media Ads
Run your first campaign and get your offer in front of the right people.
Ad Creative
Make the videos and graphics your ads run on.
Affiliate Money
Earn with Amazon, LTK, and Walmart.
Launch Content
Content for your launch, planned and created together.
The Credit Blueprint: Get Funded
Build business credit for your equipment without touching your personal credit.
Review + Your Next 30 Days
What worked, what to do more of, and your plan going forward.
Your dashboard is yours for life
Every class recording, every guide, every checklist. Come back to any of it, any time. When class goes live, your Zoom info and dashboard link land in your inbox.
🎥 Every class replay
Tuesday teaching days and Thursday Content Labs, all recorded.
📓 Step-by-step guides
A step-by-step guide every time we go live, so you can follow along and redo it on your own.
📅 Weekly content plans
Ready-to-use plans so you always know what to post.
✅ Checklists + prompts
Content checklist, project prompt, and niche and trend reference.
💰 Mapping your money
Your Cha-Ching Money Map, so you know where your money is coming from and where it's going.
💻 Build your own apps
Learn how to build and create your own apps, step by step, together.
🛍️ Digital products
We create digital products together, and you learn how to create and sell your own.
🧠 Content Confidence Blueprint
The system for posting without second-guessing yourself.
🏢 Business structure lessons
Lessons, checklist, and Q&A to set up your business the right way.
"No guessing. No wondering if you're doing it right. This is hands-on. This is personal."
Coach Shannon
5 spots. 12 weeks. Real coaching.
Order now and pay it off in small payments. You get your Zoom information and dashboard link as soon as class goes live.
Got questions? Got answers.
Is everything taught live?
Yes. Every class is taught live by me on Zoom. You can ask questions and we work on your business in real time.
What if I miss a live call?
Replays go in your lifetime dashboard. The real value is showing up live and getting your questions answered, so make it a priority.
When do I get the Zoom link and dashboard?
As soon as class goes live, you'll get your Zoom information and your dashboard link by email.
Can I pay in small payments?
Yes. Order now and pay it off with Shop Pay Installments, PayPal, Afterpay, Sezzle, or Klarna.
Do I need a coaching business already?
No. It works whether you're starting from scratch or ready to scale. We meet you where you are.
Is there anything like this out there?
No, there's nothing like this particular course anywhere. Built to Coach is live, personal coaching with me. Self-paced courses are a different experience with different results.
Aighttt byeeee 🐝 Coach Shannon